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How Transcription Services help Market Research

Updated: Jun 15, 2022

With the changes the world has undergone in the last year or so all businesses have had to adapt to new circumstances. One of these is market research. Most of the work is now done remotely, and as such the budgets have decreased, while the work expected, and results desired, are the same as before.

This has left market researchers looking for a way to do their jobs quicker, but without reducing quality. One of the ways they can do this, and many are already using it, is to get a transcriptional service to transcribe their notes and research.

This works for many of the different types of research market research’s use, but let’s take one example; a focus group.

By recording the questions, answers and comments a focus group make about a product, a seasoned professional transcriber will quickly be able to turn this recording into a much more useful document. A verbatim and accurate transcription will provide full quotes, even tone of voice when applicable, and can be easily accessed to pull out specific information.

Video conferences or video meetings can also be recorded and transcribed. This provides, not only notes for the researcher, but also information on what took place for anyone unable to attend the meeting.

By contacting a transcription firm such as London Transcription, you can choose from a variety of options, the most common being a verbatim transcription. This provides not only the spoken word, but hesitations, pauses and any inter-colloquialisms that indicate uncertainty, as well as tone of voice. This lets you know if a ‘yes’ was a definite yes, or it only became so after much hesitation and thought. This distinction in market research can be extremely important.

The transcript will also be provided with timestamps, these are simply the time of the recording inserted into the written document, so for any doubts you have about a certain part of the meeting, you simply go to the time marked on the document and listen to that part again, without the need to hear it all.

London Transcription is ready to handle any and all of your market research needs, so why not give us a call to see what we can do for you, how we can make your life easier and save you time and money.

Let our business make your business better.

#AudioTranscription #marketresearch #VideoTranscription

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